With the launch of the group’s inaugural property, the 360-degree real estate pioneer ushers in a new era for affordable luxury living in one of the world’s most exciting cities

Offering hassle-free property ownership and insider’s access to the finest homes in London, global prop- erty investment group Brandlind launches to the market with the unveiling of its inaugural development, located in the up-and-coming area of Streatham in South West London. Sitting at the forefront of affordable luxury living, Brandlind, led by Iain Brand and Christopher Lindvall, is set to pave the way for accessible home ownership in one of the world’s most expensive cities, offering a full slate of seamless real estate investment services and property management built on a core philosophy of delivering: design, value, and returns.

The first project to launch to market is an elegant and contemporary nine apartment Brandlind development, Homestead House located only 15 minutes from central London in leafy and rurally-rich Streatham. Offering chic, contemporary living in the vibrant and culturally diverse dis- trict, Homestead House straddles the divide between urban and suburban life—embracing the essence of a cosmopolitan lifestyle while offering easy access to sprawling green spaces, cultural landmarks, and some of the area’s most exciting dining, shopping and nightlife.

Pioneering Affordable Luxury Living

Newly launched in 2022, Brandlind aims to offer hassle-free property services for the modern homeowner, from house-hunting to the moment you pick up the keys. Attracting everyone from seasoned real estate investors to first-time buyers taking their first steps on the property ladder, Brandlind’s 360-degree approach promises to take the headache out of home ownership while maximising investment returns. With an eye locked on long-term yields, Brandlind’s services extend across all facets of home ownership, from lettings and management, to home design, legal representation and mortgaging.

Filling the niche for affordable luxury in London, Brandlind identifies and targets prime real estate in up-and-coming neighbourhoods close to central London, allowing homeowners both locally and abroad access to the market at a fraction of the price. Founders Iain Brand and Christopher Lindvall—both seasoned entrepreneurs from respective real estate and consumer product backgrounds—share a vision of simplifying the property investment landscape, curating a portfolio of tastefully-designed, bespoke residences at accessible costs. Together with a global team of experts spanning legal to technology, real estate management to interior design—they work towards offering transparency and convenience in an often opaque and convoluted industry. Each project is executed with passion and panache, delivering the keys to elevated luxury you can afford.

A Tranquil Home

Located in the heart of Streatham in south west London, Homestead House is Brandlind’s inaugural development, offering an elegant and contem- porary living space in one of the city’s most up-and-coming districts. Set in the heart of the once-sleepy borough that has since blossomed into a buzzing cultural and lifestyle hub, Homestead House provides the rare opportunity to enjoy the best of both worlds—a luxurious city apartment with space to breathe. Channeling the spirit of relaxed suburban living, Homestead House is ideal for young couples and first-time homeowners seeking a solid property investment—perfectly poised for enjoying an elevated standard of living with an eye on long-term returns.

Comprising nine apartments in total, two and three-bedroom units range from 657-980 square feet, each apartment boasting a light and airy feel courtesy of the large terraces and patios. Sumptuous luxury meets seamless design in the refined, elegant interiors, informed by a Scandina- vian-chic aesthetic integrated with built-in, intuitive home management systems. For discerning individuals drawn to the finer details, Homestead House’s bespoke design offers a peerless residential experience—a calming oasis with thoughtfully curated spaces, from the open kitchen layout to the spacious terrace framed by lush foliage. The building façade retains a unique heritage look while interiors incorporate a modern, classic design.

State-of-the-art appliances and technology combine form and fuss-free functionality, from the open kitchen outfitted with high-end German appliances, to European-designed bathrooms boasting GROHE and Arezzo fixtures—brands renowned for design and durability. Furnishings in chrome, quartz and solid oak facilitate a calm fluidity throughout the space, punctuated by modern design accents, plenty of natural sunlight and pops of foliage. All building residents enjoy access to landscaped communal gardens, an outdoor workout zone, natural children’s play area, and dedicated parking complete with electric charging ports.

Built with exceptional quality in mind and finished to perfection, Homestead House residences are priced from only £594,000 – 678,000 (approximately HK$6M – 6.9M) affording astonishing value and exemplifying the ethos of accessible luxury at the heart of Brandlind’s develop- ments. The projected annual returns for Homestead House buyers are at almost 9% per year (including 4% yield together with a 4.7% property price growth annually).

Space to Breathe

Homestead House is located just steps away from Streatham’s most popular destinations; from entertainment to retail to dining, young couples and families enjoy a plentiful supply of exciting entertainment and everyday amenities at their doorstep. For those acclimated to an outdoor lifestyle, Streatham’s green spaces are a breath of fresh air, with Streatham Common located just steps away, spanning 67 acres of verdant parkland for jogging, cycling and nature gazing. For those more accustomed to the big city, Streatham’s High Street is the longest in London and Europe—a buzzing hive of eclectic restaurants and bars, jazz and comedy clubs, big brands and boutique shops.

From ice-skating at Streatham Leisure Centre to attending one of the many local shows and exhibitions on offer, a plethora of activities
tick the boxes for leisure and entertainment. For families with young kids, the district boasts a number of top-ranking schools, academies and colleges, with 15 institutions ranked as ‘Outstanding’ or ‘Good’ according to the Ofsted education standard. As for ease of transport, Streatham is served by multiple bus, Tube and rail links, with major attractions and central London less than 15 minutes away via the Tube.

With the area targeted for a number of upcoming urban growth and transport initiatives, Streatham—currently the 9th largest borough by population in London—is on track for a targeted regeneration plan by 2030, with action areas including diversifying the economy, attracting inward investment, and improving the resident and visitor experience. Cultivating exciting new entertainment, cultural and educational initia- tives, Streatham continues to attract high-potential investment, as well as a younger population looking for greater work-life balance.


With the launch of Homestead House, Brandlind ushers in a new era for hassle-free property investment in one of the world’s most sought-af-
ter capitals, setting a new standard for aspirational living for anyone from Hong Kong to Dubai seeking their next dream home or property investment in London. Whether a primary, secondary or tertiary residence, Homestead House is a rare golden opportunity for investors abroad— sitting on the cutting edge of affordable luxury living in London and setting the tone for future real estate growth in Streatham. Thoughtfully built and designed with investment potential in mind, the sophisticated residences are curated to inspire the lives of those who inhabit them, delivering on Brandlind’s promise of bespoke luxury, all at an affordable cost.